Hero Motocorp Reach Campaign

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Goal of the campaign

  • To increase the brand awareness of Destini 125 XTEC among the massses



    • Target Audience

    • Location: Bihar: India
    • Age: 18-65+
    • Gender: All Genders
    • Interest: People interested in scooters, bike & other competitor's brand



Mediums used for the campaign

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Facebook

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Instagram

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Youtube


Strategy & Creatives Used


Single Image creative was used for Awareness Ad across the masses of Bihar. The creative was very simple and highlighted the appealing features in bold. The caption used was in "Hindi" language to appeal more to the local masses.



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Results Achieved


We were able to reach more than 5 lacs people creating strong brand awareness about the scooter thereby making the campaign successful.